Black Keys attack and release a bottle of cabernet

by admin on May 14, 2008 · 0 comments

Not so fast, Claire. You may be onto something.

According to a story today at BBC News, music may affect the taste of wine. Researchers at Heriot Watt University apparently found that, among other things, “cabernet sauvignon was most affected by ‘powerful and heavy’ music, and chardonnay by ‘zingy and refreshing’ sounds.”

When people tasting cabernet listened to the “powerful and heavy” Carmina Burana, they were more inclined to label the cabernet as “powerful and heavy” than the people who listened to the “soft and mellow” music of Michael Brook were inclined to label the cabernet as “soft and mellow.”

“The results were put down to ‘cognitive priming theory’, where the music sets up the brain to respond to the wine in a certain way,” the BBC reporter concluded.

Actually, the whole study sounds kind of sketchy. But as a lover of science, I’m planning a little study of my own. If anybody needs me, I’ll be out back with a bottle of Boudreaux Cellars cabernet and the new Black Keys album. Emergencies only please.

Leave a Comment

Previous post:

Next post: