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Lara Ferroni

Unlike many folks in the food media (ie, photographers, stylists, writers), I didn't start out with much interest in cooking. For years, I worked as a software developer and designer where my only food inspiration was deciding which restaurant to eat at that night.

When I left the tech industry, I started blogging as a hobby and that quickly introduced me to a whole new world of food. I found that I really enjoyed writing about food, but the moment I picked up my camera and started snapping shots of freshly baked scones or big bowls of pasta, I knew I was in love.

I spent just about every waking moment thinking about what I could cook to take photos of and started on a massive binge of collecting cool props. Luckily for me, other people started to notice my photos from my blog, and started offering to pay me for the work. That was a few years ago, and I'm still kind of in shock that people pay me to do what I love... Cook & Eat!

My clients include Epicurious.com, Seattle Magazine, Edible San Francisco, Katia’s Chocolates, Rising C Citrus, Fresh Flours Bakery, Tom Douglas Restaurants, NWSource.com, Portland Monthly, Seattle Metropolitan Bride & Groom, Where Magazine and Edible Seattle. You can find my photo portfolio at laraferroni.com

To learn more about Lara, read her answers to the Cookthink Questionnaire.

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